Involving Field Force in data logging, quality and quantity

• PharmaCo wanted to increase the quality and quantity of its logged data, as there was not enough data to generate the desired insights
• Some data was gathered automatically, but other data still needed to be entered manually
• PharmaCo was looking for ways to facilitate and incentivize data logging

• Reps did not like to log data, as they perceived it is as monitoring
• While data needed to be logged in CRM, the CRM was underutilized and not delivering on its potential

• By integrating A-Inside in the Salesforce-based CRM of PharmaCo, both rep behavioral data and rep feedback on key messages were logged
• Logging was now a part of rep routines, without it requiring any active involvement from the rep

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