Inspire field force with concrete actions they can take to improve HCP engagement

PharmaCo wanted to inspire its field force with concrete actions they can take to improve HCP engagement

Situation

  • KWARTS was asked by PharmaCo to develop a strategy and a concrete plan to provide AI-driven recommendations (“Next Best Actions”) to the field force
  • PharmaCo’s ambition was to strive to a holistic understanding of HCP needs

Complication

  • A “single source of truth” needed to be created from different data sources
  • An initial full-scale AI deployment was unfeasible for PharmaCo

Result

  • KWARTS created a stepwise approach to leverage data, analyse with the appropriate Data Science techniques, generate Next-Best-Actions with its A-Inside CDP, and integrated A-Inside into PharmaCo’s CRM (Veeva)

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Impact

  • 60% of the AI’s recommendations is considered to be relevant and acted upon by reps
  • PharmaCo is advancing its digital maturity
KPIs
  • Adoption of CRM
  • Adoption of AI-driven recommendations
  • ROI on digital assets (e.g. CRM)
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KWARTS is supported by BlueHealth Innovation Fund, an investment fund that partners with imec.istart to identify future leading health tech companies.
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