Get data-driven insights on what drove HCP engagement in the past, to improve HCP experience in the future

PharmaCo wanted to get data-driven insights on what drove HCP engagement in the past, to improve the HCP experience in the future

Situation

  • PharmaCo is looking for ways to move faster from data to insights when it comes to improving HCP customer journeys
  • Data from different sources is being analyzed by BI/Marketing/Sales stakeholders

Complication

  • Data was spread out over different silos
  • There is no “single source of truth” in PharmaCo

Result

  • KWARTS integrated the Journey Viewer of its A-Inside CDP in the Veeva CRM environment of PharmaCo, enabling reps to get an intuitive visual overview of the customer journey
  • The effect of  interactions on the customer journey was quantified

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Impact

  • Field force reports time gains of up to 33%, because data does not be analysed manually anymore
  • Satisfaction with the CRM increased by 17%
KPIs
  • Cost of Detailing
  • Operations Efficiency
  • CRM Adoption
A-Inside
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KWARTS is supported by BlueHealth Innovation Fund, an investment fund that partners with imec.istart to identify future leading health tech companies.
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